Introduction: The Access Economy Meets the C-Suite
Real problems to solve
Jacinta’s ambition
Jacinta is the founder and owner of a fast-growing e-commerce business. It has been a roller coaster ride building it up to a team of 75 employees after starting five years ago from her kitchen table, yet momentum is building.
She has always dealt with the finances and just about managed them. They occupy a lot of her time because she isn’t qualified, and she finds it an energy drain. In contrast, she has plenty of exciting ideas in other areas of the business she wants to pursue. Jacinta is keen to expand internationally but has yet to learn how to build a solid strategic financial plan for growth. She needs a Chief Finance ...
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