9 Insights from C-Suite Access
In this chapter, I set out insights into how I find PO feelings present within the relationships between CFOs, clients, and CFOC.
My analysis of the data has three levels. Initially, I look for first-order concepts, i.e., the most apparent patterns. From here, I develop some second-order themes, i.e., themes within the first-order concepts. Lastly, three overarching aggregate dimensions emerge through a back-and-forth process between the raw data and the second-order themes.
For each aggregate dimension, I share the first-order concepts and second-order themes that led me there and my rationale for arriving at the dimension, along with a detailed analysis.
I also use quotes from the ...
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