Chapter 1. What’s in a Word?


“Strategy is when you are out of ammunition, but keep on firing so that the enemy won’t know.”


“When in doubt, use a bigger hammer.”

 --(Dobin’s law)

“This is the course in advanced physics. That means the instructor finds the subject confusing. If he didn’t, the course would be called elementary physics.”

 --(Louis Alvarez, Nobel Laureate)

Introduction to Chapter 1

What’s in the word “strategy”? According to what follows, a lot more, and a lot less, than you might have imagined. Here, to start, we waste no time with politeness and get right to it. The opening bite reminds us about how empty the buzzwords of management can be. The author, a prominent columnist, does not mention strategy but you will get ...

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