Chapter 7. Strategy a Step at a Time
“We are much more likely to act our way into a new way of thinking than to think our way into a new way of acting.”
“The pencil is mightier than the pen.”
|--(Pirsig, in Lila)|
“It is very dangerous to try to leap a chasm in two bounds.”
|--(Cadbury executive, quoted in Peters and Waterman, In Search of Excellence, 1982)|
Introduction to Chapter 7
From cognition to behavior. And from the head to the organization. Now we get a very different view of strategy. It emerges, one step at a time, as all kinds of people solve all kinds of problems and exploit all kinds of ...