Strategy Bites Back: It is a Lot More, and Less, Than You Ever Imagined ....

Chapter 7. Strategy a Step at a Time

	“We are much more likely to act our way into a new way of thinking than to think our way into a new way of acting.”
	--(Karl Weick)

	“The pencil is mightier than the pen.”
	--(Pirsig, in Lila)

	“It is very dangerous to try to leap a chasm in two bounds.”
	--(Chinese proverb)

	“Ready–Fire–Aim.”
	--(Cadbury executive, quoted in Peters and Waterman, In Search of Excellence, 1982)

• • Planning: Ready–aim–aim

  • Entrepreneurship: Fire–fire–fire

  • Learning: Ready–fire–aim–fire–aim–....

Introduction to Chapter 7

From cognition to behavior. And from the head to the organization. Now we get a very different view of strategy. It emerges, one step at a time, as all kinds of people solve all kinds of problems and exploit all kinds of ...