O'Reilly logo

Strategy for Sustainability: A Business Manifesto by Adam Werbach

Stay ahead with the world's most comprehensive technology and business learning platform.

With Safari, you learn the way you learn best. Get unlimited access to videos, live online training, learning paths, books, tutorials, and more.

Start Free Trial

No credit card required

CHAPTER FIVE

Engaging Individuals

People Want to Help

HAVE YOU EVER played in a tide pool? My kids love them. The kids splash around in those intertidal zones between the Pacific Ocean and the California coast, peering into pools that teem with otherworldly species like sea anemones and starfish. The mussels fascinate me. From high tide to low tide, wave after wave, these little creatures can cling to rocks on the shore or to the hulls of ships on high seas. What makes them stick? Tiny threads called byssus hairs, tentacles that can grow to over an inch long, affix themselves to almost any surface. They’re better than any glue. Biochemists at the University of Oregon studied byssus at a molecular level and figured out how to replicate this “glue” ...

With Safari, you learn the way you learn best. Get unlimited access to videos, live online training, learning paths, books, interactive tutorials, and more.

Start Free Trial

No credit card required