July 2009
Intermediate to advanced
240 pages
5h 50m
English
Content preview from Strategy for Sustainability: A Business Manifesto
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HAVE YOU EVER played in a tide pool? My kids love them. The kids splash around in those intertidal zones between the Pacific Ocean and the California coast, peering into pools that teem with otherworldly species like sea anemones and starfish. The mussels fascinate me. From high tide to low tide, wave after wave, these little creatures can cling to rocks on the shore or to the hulls of ships on high seas. What makes them stick? Tiny threads called byssus hairs, tentacles that can grow to over an inch long, affix themselves to almost any surface. They’re better than any glue. Biochemists at the University of Oregon studied byssus at a molecular level and figured out how to replicate this “glue” ...
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