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Strategy for Sustainability: A Business Manifesto by Adam Werbach

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CHAPTER SIX

The Network of Sustainability Partners

A Company Cannot Execute Its Strategy Alone

WHEN I WAS eight years old, my parents received a petition to oust James G. Watt, the secretary of the interior under President Ronald Reagan. Watt wanted to privatize parts of the U.S. national park system. I did not know who Watt was, I certainly did not know what privatization meant, but I did know how to sign my name; I had just learned how to do that in school. So I brought the petition to my class’s show-and-tell, and all my friends signed it with those fat second-grade pencils. Because of my enthusiasm or stubbornness, my teacher let me walk through the school and get other kids to sign. Pretty soon, I had a hundred signatures, and those signatures ...

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