Strategy for the Corporate Level: Where to Invest, What to Cut Back and How to Grow Organisations with Multiple Divisions, 2nd Edition

Appendix The Links between International Strategy and Corporate-level Strategy

“International Strategy” or “Global Strategy” is often seen as a specialist topic within the broader strategy field.¹ Most general strategy textbooks devote one or more chapters to this topic, and it is typically treated separately from “Corporate Strategy and Diversification”.² However, most International Strategy is really a subset of Corporate-level Strategy: the challenge is about operating in multiple territories rather than multiple products or value chains. Even a company selling a single product line, such as edible oil, with subsidiaries in a number of different countries, will face the two main corporate strategy issues described in this book: which ...