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Strategy in Emerging Markets by Anders Pehrsson

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PART II

Telecom Operators in the UK and Sweden: Industry Overview

INTRODUCTION

As the UK was a pioneer in the comprehensive international deregulation process within telecommunications that started in the late 1970s, it is of great interest to study the development of strategies of the operators in this market. The deregulation started early in Sweden also and it is interesting to describe and compare the situations in these two markets.

Thus, the purpose of the exploratory cross-sectional study presented in Chapters 4 through 6 is to describe and examine strategies of network operators in the UK and Sweden. More specifically, what is the outline of establishments and initial strategic states? The operators in question are those who held public ...

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