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Strategy in Emerging Markets by Anders Pehrsson

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FOUR

Design of an Industry Study

Following the framework for strategies in emerging markets, this chapter presents the outline of a cross-sectional study of strategies of telecom operators in the UK and Swedish markets. Operationalizations of the constructs are followed by the methodology of the study.

MEASUREMENTS OF ESTABLISHMENT AND STRATEGIC STATES

Figure 4.1 summarizes the measurements of establishment and strategic states in the study of strategies of telecom operators in the

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Figure 4.1 Measurements of establishments and strategic states in the study of telecom operators in the emerging markets in the UK and Sweden.

UK and Sweden.

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