March 2013
Beginner
288 pages
6h 13m
English
Chapter 8
Insight-Driven Strategy in Perspective
There are those who make things happen;...there are those who watch things happen;...and then there are those who wonder what happened.
—Anonymous
So far we have examined how strategic thinking evolves from the formulation of a compelling strategic question and a subsequent deconstruction of reality pertaining to that question through an appropriate issues analysis. We have argued that the need to revisit the firm's strategy at all is prompted by changes to its unique competing space and, in particular, perturbations at the boundaries of that domain. We saw how insights are derived on the basis of analysis and intuition in response to the issues, and how these collectively contribute ...