About the Author

George Tovstiga is Professor of Strategy and Innovation Management at Henley Business School at the University of Reading where he is Director of the Henley Executive Strategy Programme and Lead Tutor for Strategic Management in Henley's MBA programmes. He teaches, researches and consults in the areas of strategy and innovation management. George has extensive international experience as management educator, industry management practitioner (including Xerox Research in Canada, Bayer AG in Germany and ABB Ltd in Switzerland), author and consultant. Prior to joining Henley, George consulted for Arthur D. Little (Switzerland) Ltd's Strategic Growth and Innovation Practice. He is a consultant to a number of multinationals in the area of strategy and has published extensively in this area.

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