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Strategy Maps: Converting Intangible Assets into Tangible Outcomes by David P. Norton, Robert Kaplan

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ABOUT THE AUTHORS

ROBERT S. KAPLAN is the Marvin Bower Professor of Leadership Development at Harvard Business School. Formerly he was on the faculty of the Graduate School of Industrial Administration, Carnegie-Mellon University, where he also served as Dean from 1977 to 1983. He is the creator of the Harvard Business School video series Measuring Corporate Performance and the author or coauthor of thirteen Harvard Business Review articles, more than 100 other papers, and eleven books, including three with David Norton. His research, teaching, consulting, and speaking focus on new performance and cost management systems, primarily the Balanced Scorecard and Activity-Based Costing. He has received numerous honors, including the Outstanding Educator ...

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