Strategy Moves: 14 complete attack and defense strategies for competitive advantage

Chapter 6. Organizational alliances

	“I alone against my brother; I and my brother against my cousin; I, my brother and my cousin, against my family; I and my family against my village; I and my village against the foreigner.”
	--Arab Proverb

	“The problem with alliances is that allies have opinions . . .”
	--Winston Churchill

Introduction

This chapter analyzes the role of organizational alliances in implementing the six types of attack and the eight types of defense. We shall divide the analysis into three elements: first, we need to recognize that there are 13 distinct types of organizational alliances; second, we’ll look at the general advantages and disadvantages of alliances; and third, besides the general characteristics of all alliances, there ...