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Strategy Power Plays: Winning Business Ideas from the World's Greatest Strategic Minds by Karen Mccreadie, Tim Phillips

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8 BUY A BIG HAT

If you want to get the power to do something, earn yourself a reputation for it.

DEFINING IDEA…

To live defeated andinglorious is to die daily.

~ NAPOLEON BONAPARTE

You're interested in winning and using power and influence, and for that you need a reputation as someone who uses power and has influence. It's hard to get noticed, and there are hundreds of people who like to be quiet achievers. Few of us want to be associated with attributes like ruthlessness. But, as Machiavelli points out in The Prince's eighth chapter, when there's cruelty that needs to be done in the service of a greater good, your ability to continue to be a leader rests on ‘whether cruel deeds are committed well or badly’.

Al Dunlap, for example, was ...

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