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Strategy Power Plays: Winning Business Ideas from the World's Greatest Strategic Minds by Karen Mccreadie, Tim Phillips

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9 PRIORITIES FIRST

When you're under pressure, you need to defend the important stuff, and only the important stuff. But you have to know what that is.

Five hundred years before Germany acquired a reputation for clinical efficiency in building saloon cars and taking penalty kicks, Machiavelli explains how the Germans had acquired a reputation for efficiency in defending cities against siege.

DEFINING IDEA…

If everything is very important,then nothing is important.

~ BRIAN MULRONEY

The secret is to prioritise creatively. When you prioritise, it's not about what you put in, it's what you leave out. In the case of defending your cities against siege, it's literally about what you leave outside. German cities were heavily fortified, and inside ...

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