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Strategy Power Plays: Winning Business Ideas from the World's Greatest Strategic Minds by Karen Mccreadie, Tim Phillips

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100 IT'S YOUR STORY

…so stick to it. Being in charge gives you the chance to tell things your way.

DEFINING IDEA…

I would never lie. I willfullyparticipate in a campaignof misinformation.

~ FOX MULDER, IN THE X FILES

Great leaders through the years have understood the value of propaganda. Machiavelli knew equally well just how important it was to control the way the story was told. ‘Nowadays, for all rulers… it is more necessary to satisfy the people than the soldiers, because the people are more powerful,’ he reminds us in Chapter 19.

On 9 April 2003 a large statue of Saddam Hussein in Baghdad's Firdus Square directly in front of the Palestine Hotel – where the world's journalists were staying – was dragged to the ground by a furious ...

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