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Strategy Power Plays: Winning Business Ideas from the World's Greatest Strategic Minds by Karen Mccreadie, Tim Phillips

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16 STRATEGIC RIGIDITY IS DANGEROUS

Through metaphor, Sun Tzu emphasises the need for fluidity: ‘Water shapes its course according to the nature of the ground over which it flows; the soldier works out his victory in relation to the foe whom he is facing’. A successful army will always adapt to win.

Henry Ford was by history's standards an eccentric genius, still to this day attributed with some of the greatest business decisions of all time. As the father of mass production, Ford was an innovator and a shrewd businessman.

DEFINING IDEA…

‘It is not the strongest of thespecies that survive, nor themost intelligent, but the onemost responsive to change.’

~ CHARLES DARWIN

In 1914, he decided to increase his workers’ pay from $2.50 to $5 a ...

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