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Strategy Power Plays: Winning Business Ideas from the World's Greatest Strategic Minds by Karen Mccreadie, Tim Phillips

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17 RUN WITH THE OPPORTUNITIES

‘Avail yourself of any helpful circumstances over and beyond the ordinary rules. According as circumstances are favourable, one should modify one's plans.’ In this, Sun Tzu is referring specifically to the need to remain flexible in changing conditions and be prepared to follow the advantage when it occurs.

Flexibility is as necessary in business as in war, and although planning is imperative a shrewd business person will always remain open to opportunities that could not have been foreseen in the planning phase. Sticking doggedly to a plan and refusing to adapt to favourable circumstances is foolish.

DEFINING IDEA…

‘Chance favoursthe prepared mind.’

~ LOUIS PASTEUR

In the 1990s, Tommy Hilfiger's move from ...

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