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Strategy Power Plays: Winning Business Ideas from the World's Greatest Strategic Minds by Karen Mccreadie, Tim Phillips

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20 SAY WHAT YOU MEAN

In The Prince Machiavelli doesn't hesitate to name names, and to say exactly what he means. He could teach a few modern authors – and the rest of us – a thing or two.

One of the more remarkable things about The Prince is its brevity. We reach Chapter 26 a couple of hours after we started Chapter 1, with hardly a dull moment in between.

DEFINING IDEA…

The hottest places in Hell arereserved for those who in timeof great moral crises maintaintheir neutrality.

~ DANTE

Maybe because Machiavelli was writing to a deadline – or maybe because he was writing for an audience who weren't exactly bookworms; he wanted to present the book to Giuliano de’ Medici, but he admitted at the time that he was worried that ‘Giuliano might ...

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