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Strategy Power Plays: Winning Business Ideas from the World's Greatest Strategic Minds by Karen Mccreadie, Tim Phillips

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21 FOSTER LEADERSHIP VIRTUES

Master Sun makes many references to the importance of the leader and states that the fourth fundamental for success is The Commander. ‘The Commander stands for the virtues of wisdom, sincerity, benevolence, courage and strictness.’ It is this combination of potentially contradictory qualities that weave together to form leadership excellence.

DEFINING IDEA…

‘Leadership is acombination of strategyand character. If youmust be without one, bewithout the strategy.’

~ GENERAL NORMAN SCHWARZKOPF

Ricardo Semler stands out as displaying all of these characteristics, although not in the stereotypical way. Semler is the head of Semco, a Brazilian business currently involved in manufacturing, professional services and ...

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