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Strategy Power Plays: Winning Business Ideas from the World's Greatest Strategic Minds by Karen Mccreadie, Tim Phillips

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23 RISKY BUSINESS

You can't avoid risk. So stare it full in the face.

‘All courses of action involve risks,’ Machiavelli points out in Chapter 21. So he suggests that we don't pretend otherwise. There's no prudence in trying to avoid risk. Instead, learn to assess the dangers, and act accordingly.

DEFINING IDEA…

The secret of power is theknowledge that others aremore cowardly than you are.

~ LUDWIG BORNE, GERMAN WRITERAND SATIRIST

In Italy, at the time Machiavelli was writing, there was a constantly shifting pattern of alliances being made and broken between the rich and powerful rulers, and the nobles, generals and powerful families they commanded. There wasn't the opportunity to stay on the sidelines if you were a leader, because to ...

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