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Strategy Power Plays: Winning Business Ideas from the World's Greatest Strategic Minds by Karen Mccreadie, Tim Phillips

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25 TURN MISFORTUNE INTO GAIN

Sun Tzu talks about changing conditions and the importance of adapting to whatever shows up. ‘If in the midst of difficulties we are always ready to seize an advantage, we may extricate ourselves from misfortune’. This ability is born out of strong character and allows us to turn ‘misfortune into gain’.

DEFINING IDEA…

‘When fate hands you alemon, make lemonade.’

~ DALE CARNEGIE

When Erin Brockovich was involved in a car accident she was already down on her luck – after two failed marriages, she had three kids and precious little money in the bank. She hired Los Angeles attorney Ed Masry to seek compensation from the negligent driver but lost the case. In desperation, she begged Masry to give her a job. He ...

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