|28||BEWARE THE EGO|
According to Sun Tzu: ‘No ruler should put troops into the field merely to gratify his own spleen; no general should fight a battle simply out of pique.’ Being overly emotional and letting hurt pride or spite dictate whether or not you go to war is unwise and grossly negligent.
In business, pride can often gather momentum and it's a short step between pride and arrogance. Any decisions that are influenced by anything other than solid business strategy and common sense are off to a bad start.
In idea 38 we'll encounter Dr An Wang. His bitter experience with IBM left him bruised – his pride mainly – and it profoundly affected his ongoing strategy, which was a significant factor in Wang's eventual demise.
DEFINING IDEA… ...