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Strategy Power Plays: Winning Business Ideas from the World's Greatest Strategic Minds by Karen Mccreadie, Tim Phillips

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29 BE PREPARED TO CHANGE YOUR STRATEGY

The Duke of Wellington was a Smiles favourite, not just for his success but for his ability to react to the situation and adapt his strategy accordingly. In the Iberian Peninsula campaign, when Wellington saw that he could not destroy the French army, ‘he would thus, he conceived, destroy the morale of the French.’

DEFINING IDEA…

What do you want to achieveor avoid? The answers to thisquestion are objectives. Howwill you go about achievingyour desired results? The answerto this you can call strategy.

~ WILLIAM E. ROTHSCHILD, BANKER

Wellington's reputation as a general was built in the Indian campaigns, usually against far superior enemy numbers. His new appointment to the war against the French in ...

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