O'Reilly logo

Strategy Power Plays: Winning Business Ideas from the World's Greatest Strategic Minds by Karen Mccreadie, Tim Phillips

Stay ahead with the world's most comprehensive technology and business learning platform.

With Safari, you learn the way you learn best. Get unlimited access to videos, live online training, learning paths, books, tutorials, and more.

Start Free Trial

No credit card required

34 NOT INVENTED HERE

Companies that don't change wither. If you don't have the best idea, copy it.

The thing about discussing fortune is that we tend to forget about the things under our control. Machiavelli's in no doubt about this in Chapter 25: for example, take Italy's medieval dykes. The thing is, he points out, rivers tend to flood. But Italian rivers flooded year after year, and each year they caused enormous amounts of devastation and weakened the states through which the rivers ran. They were the ‘leaves on the line’ of sixteenth-century Florence.

DEFINING IDEA…

I can't understand whypeople are frightened of newideas. I'm frightened of theold ones.

~ JOHN CAGE

Having travelled through Europe a few times, he knew that other countries ...

With Safari, you learn the way you learn best. Get unlimited access to videos, live online training, learning paths, books, interactive tutorials, and more.

Start Free Trial

No credit card required