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Strategy Power Plays: Winning Business Ideas from the World's Greatest Strategic Minds by Karen Mccreadie, Tim Phillips

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39 SIZE DOES MATTER

Sun Tzu asserts that the size of the fighting force indicates which side would win: ‘Hence, though an obstinate fight may be made by a small force, in the end it must be captured by the larger force.’ Contrary to the Hollywood ideal, the small very rarely defeat the large.

DEFINING IDEA…

‘Differentiate your products,provide great service and don't eventhink about trying to compete withWal-Mart on price.’

~ MICHAEL BERGDAHL, BUSINESS CONSULTANT

In matters of war, the strength of numbers is obvious. In business, size also has its advantages in terms of resources and sustainability. Corporate history is littered with the carcasses of small businesses spat out by big rivals. Yet thankfully there are enough examples of ...

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