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Strategy Power Plays: Winning Business Ideas from the World's Greatest Strategic Minds by Karen Mccreadie, Tim Phillips

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40 GO WHERE THERE IS NO COMPETITION

Master Sun says: ‘An army may march great distances without distress, if it marches through country where the enemy is not. You can be sure of succeeding in your attacks if you only attack places which are undefended. You can ensure the safety of your defence if you only hold positions that cannot be attacked’.

In 1979, when the Walkman was launched, portable tape recorders were not new. Sony themselves marketed a similar product called The Pressman to professional journalists. Its main feature allowed reporters to record their interviews and dictate notes.

DEFINING IDEA…

‘Innovation is the creationof the new or the rearrangingof the old in a new way.’

~ MICHAEL VANCE,CREATIVE THINKING GURU

Honorary ...

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