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Strategy Power Plays: Winning Business Ideas from the World's Greatest Strategic Minds by Karen Mccreadie, Tim Phillips

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41 CONCEAL YOUR PLANS

In accordance with his penchant for secrecy, Sun Tzu states: ‘In making tactical dispositions, the highest pitch you can attain is to conceal them; conceal your dispositions, and you will be safe from the prying of the subtlest spies, from the machinations of the wisest brains’. Don't broadcast your plans.

In a lesson on both speed and secrecy, there can be few better examples than the merger between Sweden's Asea and Switzerland's Brown Boveri. Founded in 1883 and 1891 respectively, the 50:50 merger announced on 10 August 1987 took the corporate world by surprise.

DEFINING IDEA…

‘While all deceptionrequires secrecy, all secrecyis not meant to deceive.’

~ SISSELA BOK, PHILOSOPHER AND ETHICIST

Not only did the merger ...

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