|41||CONCEAL YOUR PLANS|
In accordance with his penchant for secrecy, Sun Tzu states: ‘In making tactical dispositions, the highest pitch you can attain is to conceal them; conceal your dispositions, and you will be safe from the prying of the subtlest spies, from the machinations of the wisest brains’. Don't broadcast your plans.
In a lesson on both speed and secrecy, there can be few better examples than the merger between Sweden's Asea and Switzerland's Brown Boveri. Founded in 1883 and 1891 respectively, the 50:50 merger announced on 10 August 1987 took the corporate world by surprise.
‘While all deceptionrequires secrecy, all secrecyis not meant to deceive.’
~ SISSELA BOK, PHILOSOPHER AND ETHICIST
Not only did the merger ...