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Strategy Power Plays: Winning Business Ideas from the World's Greatest Strategic Minds by Karen Mccreadie, Tim Phillips

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43 CHOOSE YOUR ALLIANCES CAREFULLY

‘We cannot enter into alliance with neighbouring princes until we are acquainted with their designs’, cautions Sun Tzu. He goes on to say that no one is fit to lead unless they're ‘familiar with the face of the country’. If he's not, he must ‘make use of local guides’.

DEFINING IDEA…

‘Coalitions, though successful,have always found that theirtriumph has been brief.’

~ BENJAMIN DISRAELI

This advice stands up equally well in the boardroom as it does the battlefield. In the late 1960s, the News of the World was owned by the Carr family. However, one of the Carrs wanted out and first replacement on the scene was Robert Maxwell. Ironically, considering the quality and reputation of their newspaper, this alliance ...

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