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Strategy Power Plays: Winning Business Ideas from the World's Greatest Strategic Minds by Karen Mccreadie, Tim Phillips

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44 WHEN THE ENEMY FALTERS GO FOR THE JUGULAR

Sun Tzu says, ‘When fire breaks out inside the enemy's camp, respond at once with an attack from without’. Although he is not being metaphorical in this instance, he does earlier refer to the concept of capitalising on enemy errors: ‘If the enemy leaves a door open, you must rush in.’

DEFINING IDEA…

‘I would rather be anopportunist and float thango to the bottom with myprinciples around my neck.’

~ STANLEY BALDWIN, POLITICIAN

Although Malden Mills, discussed in idea 8, was destroyed in one of the largest industrial fires in US history, it's a rare cause of business disaster. Certainly, arson is never mentioned in business schools. Hence we should take Master Sun's advice in the wider context. ...

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