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Strategy Power Plays: Winning Business Ideas from the World's Greatest Strategic Minds by Karen Mccreadie, Tim Phillips

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45 GO FOR THE THROAT

‘It is rapid decision, and a promptitude in action, such as taking instant advantage of an enemy's mistakes, that so often wins battles,’ notes Smiles, and uses Napoleon as his example. In business, nothing whatsoever has changed since then.

DEFINING IDEA…

Two armies are two bodieswhich meet and endeavourto frighten each other: amoment of panic occurs,and that moment must beturned to advantage.

~ NAPOLEON BONAPARTE

At Arcola, Napoleon claims to have won the battle with only twenty-five horsemen. Smiles quotes the Corsican as saying: ‘I seized a moment of lassitude, gave every man a trumpet, and gained the day with this handful.’ It seems ludicrous that a couple of dozen troops could change the shape of an entire battle, ...

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