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Strategy Power Plays: Winning Business Ideas from the World's Greatest Strategic Minds by Karen Mccreadie, Tim Phillips

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47 GATHER INFORMATION CAREFULLY

In his final chapter, Master Sun talks about the importance of using spies to gather information. He says that the use of spies is imperative so that ‘none can discover the secret system. This is called “divine manipulation of the threads”. It is the sovereign's most precious faculty’.

Gathering information about your competition is vital in determining the correct competitive strategy and staying ahead of the game. However, employing spies may work in war but perhaps McLaren and British Airways wouldn't recommend it in business.

DEFINING IDEA…

‘Integrity without knowledge isweak and useless, and knowledgewithout integrity is dangerousand dreadful.’

~ SAMUEL JOHNSON

In July 2007, McLaren escaped any immediate ...

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