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Strategy Power Plays: Winning Business Ideas from the World's Greatest Strategic Minds by Karen Mccreadie, Tim Phillips

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49 AIM HIGH

Tough targets are harder to reach, but produce lasting gains. Only weaklings go for the easy targets, and weaklings always fail in the end.

DEFINING IDEA…

Now five years later on you'vegot the world at your feetSuccess has been so easy for youBut don't forget it's me who putyou where you are now AndI can put you back down too.

~ THE HUMAN LEAGUE

Why, Machiavelli asks in Chapter 4 of The Prince, did the kingdom of Darius not rebel after Alexander the Great died? Not a question that's exactly twenty-first-century dinner party gossip, but it's an important point: the harder a prize is to win, the less likely it is you'll lose it.

Always an either/or sort of author, Machiavelli points out that there are two types of political ...

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