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Strategy Power Plays: Winning Business Ideas from the World's Greatest Strategic Minds by Karen Mccreadie, Tim Phillips

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55 IF YOU WANT SOMETHING DONE WELL, DO IT YOURSELF

If there's one thing that really got up Machiavelli's nose, it was the Italian habit of fighting war with someone else's troops.

He spends the twelfth chapter of The Prince telling us why it's a bad idea. If you want to conquer, he says, you need to know that the people doing it for you are committed to the cause.

DEFINING IDEA…

Power is my mistress. I haveworked too hard at her conquestto allow anyone to take heraway from me.

~ NAPOLEON BONAPARTE

In the early 1990s, it seemed that every high street in the UK was getting a branch of the restaurant chain Pierre Victoire. Founded in 1988, the restaurants had a simple gimmick: a three-course meal for a fiver. The food wasn't fantastic, but ...

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