|64||YOUR PHILOSOPHY MATTERS|
According to Master Sun, The Art of War is governed by five constant factors. The first, relating to the leader, is Moral Law: ‘The Moral Law causes the people to be in complete accord with their ruler, so that they will follow him regardless of their lives, undismayed by any danger.’
In business it refers to company philosophy or corporate values. When this law is strong, it is a living expression of the corporate mission and demonstrated by the corporate culture.
‘Be the changeyou wish to seein the world.’
A man that has masterfully transferred his own creed and life philosophy into his business and built a formidable empire as a result is Richard Branson. Virgin is the personification ...