|71||TALK TO EACH OTHER|
Interestingly, Sun Tzu makes reference to an earlier military book, which he quotes from: ‘On the field of battle, the spoken word does not carry far enough: hence the institution of gongs and drums’. Here he is recognising the necessity of clear communication in battle and how it can best be achieved.
Clear communication is no less important in business. Channels must be fostered from the very top to the very bottom and back again if the ability, skills and potential of any business are to be fully realised.
‘You can have brilliantideas, but if you can't getthem across, your ideaswon't get you anywhere.’
~ LEE IACOCCA
Take Xerox for example. In 1928, Chester Carlson invented the world's first plain ...