O'Reilly logo

Strategy Power Plays: Winning Business Ideas from the World's Greatest Strategic Minds by Karen Mccreadie, Tim Phillips

Stay ahead with the world's most comprehensive technology and business learning platform.

With Safari, you learn the way you learn best. Get unlimited access to videos, live online training, learning paths, books, tutorials, and more.

Start Free Trial

No credit card required

71 TALK TO EACH OTHER

Interestingly, Sun Tzu makes reference to an earlier military book, which he quotes from: ‘On the field of battle, the spoken word does not carry far enough: hence the institution of gongs and drums’. Here he is recognising the necessity of clear communication in battle and how it can best be achieved.

Clear communication is no less important in business. Channels must be fostered from the very top to the very bottom and back again if the ability, skills and potential of any business are to be fully realised.

DEFINING IDEA…

‘You can have brilliantideas, but if you can't getthem across, your ideaswon't get you anywhere.’

~ LEE IACOCCA

Take Xerox for example. In 1928, Chester Carlson invented the world's first plain ...

With Safari, you learn the way you learn best. Get unlimited access to videos, live online training, learning paths, books, interactive tutorials, and more.

Start Free Trial

No credit card required