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Strategy Power Plays: Winning Business Ideas from the World's Greatest Strategic Minds by Karen Mccreadie, Tim Phillips

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72 UNITE AS ONE

Master Sun stresses the importance of employing appropriate methods of communication. If you do, then the army will form ‘a single united body, impossible either for the brave to advance alone, or for the cowardly to retreat alone. This is the art of handling large masses of men’.

In business, ensuring everyone is on the same page is imperative if any real progress is to be made. There has to be a unity of purpose and shared vision if a business is ever to break out of mere ordinary performance.

DEFINING IDEA…

‘Individual commitment to ateam effort – that is what makesa team work, a company work, asociety work, a civilization work.’

~ VINCE LOMBARDI,AMERICAN FOOTBALL COACH

One of the challenges that faced Motorola in the ...

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