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Strategy Power Plays: Winning Business Ideas from the World's Greatest Strategic Minds by Karen Mccreadie, Tim Phillips

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78 REGARD YOUR EMPLOYEES AS YOUR CHILDREN

‘Regard your soldiers as your children, and they will follow you into the deepest valleys’, says Sun Tzu. ‘Look upon them as your own beloved sons, and they will stand by you even unto death.’ By treating the soldiers well, they will fight with loyalty and passion.

DEFINING IDEA…

‘Birds of a featherflock together.’

~ IDIOM

Why is it that we are still impressed and surprised when we read stories of how businesses prosper when they treat their staff well? Companies like Semco and SRC are seen as anomalies and yet basic common sense would confirm their approach as more than valid. You can, after all, catch more flies with honey than vinegar. Yet ‘them and us’ management is still by far the more popular ...

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