O'Reilly logo

Strategy Power Plays: Winning Business Ideas from the World's Greatest Strategic Minds by Karen Mccreadie, Tim Phillips

Stay ahead with the world's most comprehensive technology and business learning platform.

With Safari, you learn the way you learn best. Get unlimited access to videos, live online training, learning paths, books, tutorials, and more.

Start Free Trial

No credit card required

84 NEVER AGAIN

Your loyal followers will back you up – but make sure you don't test them too often.

DEFINING IDEA…

Experience is one thingyou can't get for nothing.

~ OSCAR WILDE

‘Everyone wants to die for him when the prospect of death is far off,’ Machiavelli says about how leaders can rely on popular support, which is the theme of Chapter 9. You never know how your employees or your customers will respond in a crisis, so it's a good feeling when you have a crisis and everyone rallies behind you.

But be warned: it's dangerous to test the loyalty of the people. Machiavelli's experience tells him that: ‘It can be done only once.’

After pulling through a crisis, you're keen to put it behind you. You survived, you're still here. You asked ...

With Safari, you learn the way you learn best. Get unlimited access to videos, live online training, learning paths, books, interactive tutorials, and more.

Start Free Trial

No credit card required