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Strategy Power Plays: Winning Business Ideas from the World's Greatest Strategic Minds by Karen Mccreadie, Tim Phillips

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86 THE ESTABLISHMENT RULES

If you're looking for a strong ruler, look at the people who lead the institutions we never question. Ally yourself with them, and they can do you a lot of favours.

DEFINING IDEA…

Kill a man, and youare an assassin. Killmillions of men, andyou are a conqueror.Kill everyone, andyou are a god.

~ JEAN ROSTAND, PHILOSOPHER

One of the most powerful types of principality, in Machiavelli's view, was the Ecclesiastical Principality, as he explains in Chapter 11. In his time the Catholic Church, for a long time the dominant spiritual force in Europe, had also become one of the continent's political power-brokers. Alexander VI, previously Rodrigo Borgia, had bribed and bullied his way to the papacy in 1492, and for eleven ...

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