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Strategy Power Plays: Winning Business Ideas from the World's Greatest Strategic Minds by Karen Mccreadie, Tim Phillips

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87 PUT IT AWAY

If you've got a bad habit, keep it private. A strong image might not be everything, but if you don't protect it, you're undermining your power.

DEFINING IDEA…

The public have an insatiablecuriosity to know everything,except what is worth knowing.

~ OSCAR WILDE

Machiavelli gives a long list of virtues that we expect from a virtuous prince in Chapter 15: generosity, mercy, an indomitable spirit, a serious yet easy-going nature, moderation and affability, a loyal and giving personality, devout and upright morality – and then he points out that seeing as no one has all of them, it's best to simply ‘avoid becoming notorious for those vices that would destroy one's power’.

So, unlike most books offering advice, he's not actually ...

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