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Strategy Power Plays: Winning Business Ideas from the World's Greatest Strategic Minds by Karen Mccreadie, Tim Phillips

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88 BE A MISER

Throwing money around wins friends in the short term, but no one thanks you later.

It is, as Machiavelli concedes, ‘desirable to be considered generous’. But how desirable, exactly? Well to be considered generous, he explains, is more important than actually being generous, for a start. In fact, really being generous isn't one of those virtues that lets a ruler build power.

DEFINING IDEA…

A miser grows rich by seemingpoor; an extravagant man growspoor by seeming rich.

~ WILLIAM SHENSTONE

We all do it. It might be the bunch of flowers on the way home after an argument at breakfast, the over-the-top Christmas presents for kids that we haven't seen since Easter because we've been working late every day, or the drinks-on-me ...

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