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Strategy Power Plays: Winning Business Ideas from the World's Greatest Strategic Minds by Karen Mccreadie, Tim Phillips

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89 LIE TO ME BABY

Deceit is usually easier than you think – if the people you're lying to have an interest in being deceived.

‘Men are so naive, and so dominated by immediate needs,’ Machiavelli says, that if you're a good deceiver, it's not actually that hard to do it. Join lying when you need to with being cunning when it's useful, and you get the Machiavellian double-whammy: the cunning lie.

Machiavelli's point: the essential element of telling effective stories is connecting with someone's unspoken self-interest. If you have the ability to tell them what they really want to hear, they are more likely to believe you.

DEFINING IDEA…

It is always the best policyto speak the truth – unless,of course, you are anexceptionally good liar. ...

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