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Strategy Power Plays: Winning Business Ideas from the World's Greatest Strategic Minds by Karen Mccreadie, Tim Phillips

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90 KEEP YOUR MOUTH SHUT

In war, Master Sun places a great deal of emphasis on silent deliberations, secret strategy and planning, and using the art of deception wherever necessary: ‘…it is the business of a general to be quiet and thus ensure secrecy; upright and just, and thus maintain order’.

DEFINING IDEA…

‘Loose lips sink ships.’

~ WWII SLOGAN

In business, too, it's considered advisable to play your cards close to your chest – as Gerald Ratner would no doubt attest. Ratner had joined the family business as a young man and became chief executive in 1984. He had taken the jewellery retailing business by storm and successfully built an impressive empire. The business grew under his stewardship and expanded from 130 stores and sales of ...

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