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Strategy Power Plays: Winning Business Ideas from the World's Greatest Strategic Minds by Karen Mccreadie, Tim Phillips

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92 THE MUG'S EYEFUL

Looking good? Presentation will get you out of a lot of problems.

‘Men judge more with their eyes than by their hands,’ says Machiavelli in Chapter 18. If you're a powerful person, he adds, while many people can see you few can actually touch you.

DEFINING IDEA…

Power may be at the end ofa gun, but sometimes it's alsoat the end of the shadow orthe image of a gun.

~ JEAN GENET

It's better that way – what with germs and all. It's also better because most of them will judge you by your presentation, because that's all they have to go on. This gives you an advantage if your image is carefully nurtured. In Machiavelli's Europe, for example, huge cathedrals were a vivid testament to the power of the Pope in the world – as ...

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