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Strategy Power Plays: Winning Business Ideas from the World's Greatest Strategic Minds by Karen Mccreadie, Tim Phillips

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95 ACT FAST

Master Sun warns against the damage to morale and resources caused by protracted campaigns. He advocates speed: ‘Though we have heard of stupid haste in war, cleverness has never been seen associated with long delays’ . Taking swift action avoids the twin pitfalls of expense and exhaustion.

In business the same is true. The only people to benefit from delay are the lawyers!

DEFINING IDEA…

‘Do it now anddo it proper.’

~ GREG NORMAN

In 1982, a psychopath put cyanide into some Tylenol capsules. As one of the US's most trusted headache products, the results were disastrous – several people died. In response Johnson & Johnson withdrew the entire inventory from the shelves of American stores. A total of 31 million bottles were returned, ...

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