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Strategy Power Plays: Winning Business Ideas from the World's Greatest Strategic Minds by Karen Mccreadie, Tim Phillips

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96 PICK YOUR BATTLES

Master Sun seems intent on ensuring the reader understands the cost of war. ‘Hence to fight and conquer in all your battles is not supreme excellence; supreme excellence consists in breaking the enemy's resistance without fighting’. Winning is therefore only relevant if battle was inevitable. Fighting unnecessary wars is stupid.

DEFINING IDEA…

‘Pick battles bigenough to matter,small enough to win.’

~ JONATHAN KOZOL, WRITER AND ACTIVIST

Helen Steel and Dave Morris would stand outside their local golden arches happily dishing out a London Greenpeace pamphlet called What's wrong with McDonald's. In 1990, four years after the offending leaflet was first published, McDonald's sought legal action against Steel and Morris ...

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