|97||NEVER BE AFRAID TO ADMIT WHEN YOU'RE WRONG|
Although Master Sun talks of the importance of planning as a weapon against defeat, he also mentions adaptability, implying that plans do not always work out: ‘He who can modify his tactics in relation to his opponent and thereby succeed in winning, may be called a heaven-born captain.’
In idea 3, we looked at the battle between Coca-Cola and Pepsi. Coca-Cola were under attack and their No. 1 position in the market looked genuinely threatened for the first time.
‘There is a certain degree of satisfactionin having the courage to admit one'serrors. It not only clears up the air ofguilt and defensiveness, but often helpssolve the problem created by the error.’
~ DALE CARNEGIE