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Strategy Power Plays: Winning Business Ideas from the World's Greatest Strategic Minds by Karen Mccreadie, Tim Phillips

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97 NEVER BE AFRAID TO ADMIT WHEN YOU'RE WRONG

Although Master Sun talks of the importance of planning as a weapon against defeat, he also mentions adaptability, implying that plans do not always work out: ‘He who can modify his tactics in relation to his opponent and thereby succeed in winning, may be called a heaven-born captain.’

In idea 3, we looked at the battle between Coca-Cola and Pepsi. Coca-Cola were under attack and their No. 1 position in the market looked genuinely threatened for the first time.

DEFINING IDEA…

‘There is a certain degree of satisfactionin having the courage to admit one'serrors. It not only clears up the air ofguilt and defensiveness, but often helpssolve the problem created by the error.’

~ DALE CARNEGIE

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