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Strategy Power Plays: Winning Business Ideas from the World's Greatest Strategic Minds by Karen Mccreadie, Tim Phillips

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98 NEVER UNDERESTIMATE YOUR OPPONENT

Master Sun talks often about deception and therefore warns against being deceived by the enemy and underestimating their ability. ‘He who exercises no forethought but makes light of his opponents is sure to be captured by them.’ I t ‘s important to properly assess your opponent without prejudice or assumption.

DEFINING IDEA…

‘Beware the wolf insheep's clothing.’

~ CAUTIONARY FOLKLORE SAYING

It's not hard to imagine the reaction of GlaxoSmithKline (GSK) staff when they were first contacted about the research findings of two fourteen-year-old New Zealand students. In a science experiment, Pakuranga College students Anna Devathasan and Jenny Suo tested a variety of their favourite fruit juice drinks, ...

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