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Strategy Power Plays: Winning Business Ideas from the World's Greatest Strategic Minds by Karen Mccreadie, Tim Phillips

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99 SILENCE IS NOT ALWAYS GOLDEN

Master Sun suggests that you ‘Confront your soldiers with the deed itself; never let them know your design. When the outlook is bright, bring it before their eyes; but tell them nothing when the situation is gloomy’. So, when things are looking good, tell everyone – otherwise, keep quiet.

In war, it's easy to see why this approach would be useful. And certainly the philosophy has also been adapted well in business: it's known as the ‘mushroom school of management’ – keep them in the dark and feed them s*@t! Strangely, though, no single case study illustrates that this idea works in practice.

DEFINING IDEA…

‘Don't hide your strategyunder a bushel. Communicateit throughout your company.It's better today to ...

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